Destination management plan has been published

For the first time, a summary of the Destination management plan has been published in English. The plan is for 2021-2023, and focuses on the development of tourism services and the development of the destination as a single entity, as much work and investment has been devoted to building up the image of North Iceland ever since the year 2003.

The Plan is based on the findings of studies and analyses of the needs of tourists, tourism companies, municipalities and administrative agencies. There is a review of the principal tourism cooperation projects that have been undertaken by Visit North Iceland (VNI), in addition to which there is an emphasis on the importance for a needs assessment to be performed for new projects. There is a presentation of the future scenario for tourism services in North Iceland, and of policy and marketing strategies. Recent research projects are used as grounds for establishing what needs to be emphasised and what projects, market development and actions are required, as described in the Plan, and by examining these projects it is possible to get a good idea about the activities of VNI, and the involvement of companies in those activities.  

Click here to read the DMP summary.